Hi, is this the right place to get help?
I'm working on setting up Growthbook for my company's website. We are using the growthbook-react sdk. I've set up an experiment for an A/B test, and I see users successfully being split 50/50 on the front end via the Chrome Extension. The documentation was great for getting this far.
I am having trouble
understanding how to set up the connection between our website, GA4, BigQuery, and Growthbook. Please take a look at my progress and help me identify the misconceptions I'm having about how this all works.
Connecting our website to GA4
Our website sends the tracking callback to GA4 as stated in the docs:
const growthbook = new GrowthBook({
apiHost: env.GROWTHBOOK_HOST,
clientKey: env.GROWTHBOOK_KEY,
attributes: {
id: Date.now()
},
trackingCallback: (experiment, result) => {
// track using GA4
if ("gtag" in window) {
window.gtag("event", "experiment_viewed", {
event_category: "experiment",
experiment_id: experiment.key,
variation_id: result.variationId,
})
}
}
As I understand it, this puts a user into the experiment... by sending an event to GA? Also, I'm using
Date.now()
for the
attributes.id
because we only have anonymous users (docs). I'm suspicious of this approach and open to any suggestions for a better path.
We also send a tracking event to GA; the event name is "Submit" and the event category is "Lead Form". (Long story short, we are testing if changes to our lead form steps will increase conversion).
// The submit button was clicked
tracker.event('Submit', {
event_category: 'Lead Form',
})
As I understand it, this is the event we need to use as a Growthbook
metric to define whether or not the experiment was successful or not.
GA4 to BigQuery
I'm very uncomfortable using BigQuery. It's my first time, but I have somebody to help me. I worked through
the documentation to set this up with a service account.
When I look in the BigQuery dashboard, I see an
events_
table. I didn't put this there. Did Growthbook do this? I feel that this might be a missed opportunity in the documentation for laymen like me; how does my Google Analytics data translate into BigQuery?
BigQuery to GrowthBook
I'm still learning my way around the Growthbook dashboard, but I've been able to make some progress setting up a Metric to connect to our BigQuery instance. I have a Metric that I'm calling "Lead form submission". As I understand it, the goal here is to Select rows from that
events_
table to find rows where the
event_name
matches my GA4 tracker event.
