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adorable-fish-77093

06/21/2023, 6:38 PM
Hello - I'm new to growthbook and had a question about connecting GA4 and GB. This seems to be the case from the documentation but I want to double check that the only way to link GA4 and GB is via BigQuery - is that correct or are there other options?
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fresh-football-47124

06/21/2023, 6:41 PM
Yes, that is the most popular way
If you have your data a data warehouse, it can work with GrowthBook- doesn’t have to big query, but ga4 makes it easy to export to BigQuery
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adorable-fish-77093

06/22/2023, 9:14 PM
@fresh-football-47124 I had a follow up here - my client is using snowflake and doesn't want also add BQ to the mix. 1. is it possible to use snowflake in place of BQ? 2. does the GTM config option bypass the data warehouse or would that still require some type of dw involved?
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fresh-football-47124

06/22/2023, 9:59 PM
yes, you can use snowflake
the GTM config uses some kind of event tracker
and that data needs to end up in a data warehouse of some kind
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adorable-fish-77093

06/22/2023, 10:00 PM
do you have any documentation you can point me to for how to use snowflake for this?
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fresh-football-47124

06/22/2023, 10:00 PM
are you using an event tracker?
GA4 -> snowflake?
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adorable-fish-77093

06/22/2023, 10:01 PM
yes
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fresh-football-47124

06/22/2023, 10:01 PM
okay, we don’t have this combination documented, but we would be happy to work with your team to get it working, and then we can also document the process for others
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adorable-fish-77093

06/22/2023, 10:04 PM
that would be great. what would be the best way to facilitate that? email, slack channel, meeting?
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fresh-football-47124

06/22/2023, 10:04 PM
I’ll dm you