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Hi Marlin: • Yes, when a user is assigned a variation in GrowthBook, we fire a trackingCallback call which can fire an event to GA4 - so all your data is in one place • If that data is passed to BigQuery, it can be used in any experiment analysis. I’m not sure off the top of my head if Goals are. You can certainly define similar conversion events based on the data in BigQuery

ok thanks for quick response, that helps a lot. I have about a million more questions, but i have a consultation meeting set up for tomorrow so hopefully I can get them answered then