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GrowthBook Users

Hi team! I'm just starting to use the Growth Book platform and I'm  wondering if it is possible to connect GA4 data source without linking to BigQuery Project?

No, GA4 gives us no API to pull data directly

so we have to connect to BigQuery - the good news is this is pretty straight forward, and if you don’t care about real time data, almost free or very cheap

I have connected a GA4 data source to a BigQuery Project and identified metrics that can be derived from my events. However, I'd be grateful for further clarification on how queries can be cost-effective or free given that the metrics are computed from raw data. And don’t care about real time data. Could you offer me some suggestions on how to decrease expenses?