Hi there, I'm struggling to understand the difference between using an Activation Metric vs selecting a Segment. Does activation metric have some time component to it? Like the user must have done the activation metric and then been exposed? Whereas a segment would be whether the user has ever done said thing?

I think the main difference is in intent - segments are generally user attributes, where as activation metrics are events, and correspond usually to a metric.

ah ok got it. Thank you!