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09/12/2024, 6:06 PMorange-terabyte-33302
09/12/2024, 6:06 PMorange-terabyte-33302
09/12/2024, 6:07 PMpurchase
event. This is typically done by defining a purchase
metric in GrowthBook and using a SQL query to pull the relevant data from your GA4 data in BigQuery. Here's an example of a SQL query that might be used to pull purchase data: sql SELECT user_id, user_pseudo_id as anonymous_id, TIMESTAMP_MICROS(event_timestamp) as timestamp, event_value_in_usd as value FROM `azos-data`.`analytics_262365471`.`events_*` WHERE event_name = 'purchase' AND value_param.key = 'value' AND _TABLE_SUFFIX BETWEEN '{{startYear}}{{startMonth}}{{startDay}}' AND '{{endYear}}{{endMonth}}{{endDay}}'
In this example, event_value_in_usd
is used to represent the value of the purchase. You might need to adjust this query to match your specific data schema. Remember to ensure that your GA4 is properly tracking purchase events and that this data is being sent to BigQuery. Once you've set up the purchase
metric in GrowthBook, you should be able to use it in your experiments to track revenue. For more information on connecting GA4 to GrowthBook, you can refer to the [GrowthBook documentation](https://docs.growthbook.io/guide/GA4-google-analytics#4-connect-growthbook-to-bigquery). Sources: - [Forum Conversation > T > 10320667](https://linen.growthbook.io/t/10320667/hello-somebody-had-a-problem-with-the-metric-when-you-added-) - [Guide > A/B Testing with Google Analytics 4 (GA4) and GrowthBook > Configuring GrowthBook to use Google Analytics GA4 as a data source > 4. Connect GrowthBook to BigQuery](https://docs.growthbook.io/guide/GA4-google-analytics#4-connect-growthbook-to-bigquery)