Hi GrowthBook, I'm looking for a feature for Multivariate tests, and I haven't been able to find any. Are there any dedicated ways to do this? (e.g. experiment types, implementation options, ...)
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fresh-football-47124
09/24/2024, 4:41 AM
Hi - Sorry for the delay. Depends a bit by what you mean by "multivariate" - do you mean just doing A/B/C.. tests or looking to run 3 or so simultaneous tests and looking for which combination of the three tests are best?
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white-helicopter-63581
09/24/2024, 6:09 AM
By multivariate test, I meant an experiment that tests combinations of multiple elements, each with variations, rather than an A/B/n test.
For instance, let's say I want to test variations of (A) the headline and (B) banner image.
Instead of running an experiment for each element (A, B), a multivariate test (MVT) would combine each variant of A and B to see which element or combination is most effective.