Hello everyone!! Does anyone already designed an experiment with TV Advertising as subject of analysis?
It would be hard to isolate control from the TV Advertising effect so I wonder how we can minimize the bias.
03/16/2022, 2:28 PM
Ideally, you can pick two sets of similar markets, one that had the TV ad air and the other that didn't. Then something like diff-in-diff can be used to determine significance