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#announcements
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# announcements
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damp-processor-14705

03/16/2022, 2:23 PM
Hello everyone!! Does anyone already designed an experiment with TV Advertising as subject of analysis? It would be hard to isolate control from the TV Advertising effect so I wonder how we can minimize the bias. Any tips?
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future-teacher-7046

03/16/2022, 2:28 PM
Ideally, you can pick two sets of similar markets, one that had the TV ad air and the other that didn't. Then something like diff-in-diff can be used to determine significance
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damp-processor-14705

03/16/2022, 2:38 PM
Great, Jeremy! Thank you for your help!
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