In order to use conversion windows, we need an "activation" event. In an actual experiment it's easy - we just use the date the person sees the experiment.
When it's just an idea, we don't have an activation event, so we just ignore the conversion windows in our calculations. I think that's something we might be able to improve though. We could in theory let you specify a custom activation event (e.g. "viewed checkout page") and use that when looking up metric conversions.