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# announcements
w
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c
When you track experiment you are making a db connection between userId - experiment id and variation, so even if user doesn’t see anything it’s being counted
in order to facilitate that don’t miss the tracking mechanism from SDK
l
Thanks @chilly-umbrella-90459! So this is also the moment of allocation?
f
yes, after allocation we fire the trackingCallback function where we pass the experiment, user id, and variation
it is up to you to track that event to your data warehouse using whatever event tracking system you like
(if you don't have any event tracking setup, we can recommend some)
l
Clear, thanks! Yep, we use rudderstack, and we'll want to also have this in our dwh, to be able to stamp our user behavior data with experiment ids
Something that will allow us to look at funnel/segments by experiment
h
Thanks @fresh-football-47124 for helpful insights 🙂
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