We use toggles for 2 different things in the app, which might be causing confusion. There are environment toggles which act like kill switches. If that's turned off, the feature is completely removed from the SDK and all of the rules are ignored.
The other toggle is used within rules and experiments to say whether you want the feature on or off for that specific group. So in your example, the control is set to "off" and the variation is set to "on". If you have a 50/50 split, then half the users will see the feature as on and the other half will see it as off