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# announcements
w
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b
Hi Julianna, good question! You can choose the "Experiment Duration" attribution model which will: 1) Ignore any metric conversion windows you may have set already, then 2) Aggregate all data for each user from their first exposure until the analysis run time (or experiment end date, whichever is earliest).
The end of an experiment happens whenever you click "stop experiment" or the phase has ended (as determined by the date you select). If these are missing, we fall back to the current date and fetch the latest data.
Does this answer your question?
w
Yes this answers it, thank you!
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