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#ask-questions
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# ask-questions
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rapid-greece-48554

09/13/2023, 8:10 AM
Good morning guys. All is well? I am responsible for implementing GB in my company, but we work with SEO. And today the question arose: do A/B tests in GB negatively influence SEO? Would anyone know this information?
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white-fireman-22476

09/13/2023, 9:07 AM
A/B tests in general (not just in GB) can negatively influence SEO if done incorrectly, like only show robots one version of a test - which might be considered cloaking. Or redirect tests that slow pages down, and could hence be penalized. But if done right it shouldn't matter SEO wise and will give an overall bump on the metrics that matter.
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rapid-greece-48554

09/13/2023, 9:10 AM
My company generates income through SEO (keywords) and this question arose today, whether it will affect our revenue from testing.
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white-fireman-22476

09/13/2023, 9:48 AM
What is it that you want to test?
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rapid-greece-48554

09/13/2023, 10:19 AM
The company asked me to do a small test to see how the tool works, so to start, we will make a small change to an item that users often confuse with a button. We changed the layout of just this item and want to see if there will be fewer dead clicks in the region
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white-fireman-22476

09/13/2023, 10:20 AM
That like a good test and seems rather innocuous. It shouldn't have any impact on SEO.
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There are a lot of good resources on the web if you want to understand more what kind of tests can or will not affect seo: https://search.brave.com/search?q=ab+testing+doesnt+impact+seo&source=desktop
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