#ask-questions
Title
# ask-questions
p
plain-scooter-56179
10/11/2023, 8:52 AMHi team! I'm just starting to use the Growth Book platform and I'm wondering if it is possible to connect GA4 data source without linking to BigQuery Project?
f
fresh-football-47124
10/16/2023, 4:52 AM
No, GA4 gives us no API to pull data directly
so we have to connect to BigQuery - the good news is this is pretty straight forward, and if you don’t care about real time data, almost free or very cheap
p
plain-scooter-56179
10/16/2023, 8:22 AMI have connected a GA4 data source to a BigQuery Project and identified metrics that can be derived from my events. However, I'd be grateful for further clarification on how queries can be cost-effective or free given that the metrics are computed from raw data. And don’t care about real time data. Could you offer me some suggestions on how to decrease expenses?
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