Hello, I am currently running a POC with GrowthBook, focusing on feature flagging and A/B experimentation. As I navigate the process, I have a few design and integration questions. For efficient and rapid event tracking, I have successfully integrated Mixpanel as my event source, which captures both user attributes and experiment details seamlessly. However, as I am diving into the metric analysis section, I noticed a prompt to connect to a data warehouse, with Snowflake being one of the options. Here's my query: If I am already sending my events to Mixpanel, do I need to additionally export all this data from Mixpanel to Snowflake? Or is there a more direct integration where GrowthBook can leverage Mixpanel data without needing to go through Snowflake? other option is maybe to create custom events import to snowflake directly..

We have a more direct integration with mixpanel

but if all our DWH is in snowflake, the better option will be sending raw events to SF as well?

You can do it either way- sending the events directly or through mixpanel- but if you have the snowflake data warehouse, that’s the preferred way to set up the metrics

ok, thank you