Hello fellow A/B-ers - can anyone share a report of ecommerce conversion rate benchmarks that doesn’t require me to go through a sales call / schedule a demo 😂 . Looking specifically to compare rates across two region (UK & South Africa) in the retail ecommerce segment. thankyou
10/26/2023, 8:44 PM
you want to know typical conversion rates?
or want to know if GrowthBook can do it?
10/27/2023, 8:55 AM
Hey Graham, hope you are keeping well. I was hoping that this was a good audience to ask for any literature on typical rates. I know this isn’t a feature that a product like GrowthBook would have! Like a Gartner report I’m thinking… I have something here from the IRP which goes someway to describing it.
Basically, on the wheel of fortune of company issues we’re back on the “Why is conversion rate lower than ‘x’” and before people start banging out A/Bs I want to better understand the market trends in the sector (Food & Beverage, Luxury end, UK-based) since the economic situation here isn’t pretty and the macro effects may well drive very different A/B suggestions (e.g. the IRP suggests Health & Wellbeing is on the up despite F&B being down - our site - shop.thenewtinsomerset.com offers both so merchandising the Health products first may well be a more sound hypothesis)
10/30/2023, 10:34 AM
I’m not sure what your asking
10/30/2023, 11:07 AM
industry stats on ecommerce rates by industry - any kind of white papers people may have.