Hi Aagyajeet - yes, that is possible with GrowthBook - there are a few ways to handle this. One, you can bucket all users, and use a "Activation Metric" to exclude users who haven't been exposed to the experiment.
The other way is to activate the experiment for only users who see that product - and you can do that by setting an attribute for those users (ie, "seenBestProduct": true) then target to users with that attribute.