Any plans to make use of GA4's recommended tagging for experiment impressions using the

experience_impression

event? (details here: https://developers.google.com/analytics/devguides/collection/ga4/integration) This would best be paired with some integration that would automatically create and archive audiences using the GA4 admin API as experiments are started/stopped. It looks like Optimizely is using this method for their GA4 integration.

Hi Erik - that's interesting, I can bring it up with the team - there is nothing stopping you from naming the event that in your application

Thanks @fresh-football-47124!