This message was deleted.

Hi - Sorry for the delay. Depends a bit by what you mean by "multivariate" - do you mean just doing A/B/C.. tests or looking to run 3 or so simultaneous tests and looking for which combination of the three tests are best?

By multivariate test, I meant an experiment that tests combinations of multiple elements, each with variations, rather than an A/B/n test. For instance, let's say I want to test variations of (A) the headline and (B) banner image. Instead of running an experiment for each element (A, B), a multivariate test (MVT) would combine each variant of A and B to see which element or combination is most effective.