pros: + you already have your own data, so don’t need to pay to store it somewhere else again + You get a single source of truth for all your analytics. + GrowthBook is completely transparent with all the metrics it shows. + You can make completely custom metrics that match your. business. Anything you can query you can make a metric. + no costs for traffic or number of features or experiments

stat sig has multi arm bandits and I believe they have universal holdouts - though that has its own limitations.

Growthbook lets you do holdouts, but it’s not the easiest thing to compare. We dont have bandits yet