Hi there! I'm looking for some guidance. I'm building an experiment for a new feature in my website that includes sending a sms to the exposed users through Iterable as soon as they are exposed. Is there any integration I should take into consideration to make sure the exposed/control groups are aligned across platforms?

Hi! A couple of clarifying questions: • Is your experiment targeting based on a user ID? • Is that user ID consistent across the different platforms?

Still deciding on the design but it will probably be based on a user ID, which is consistent across platforms.

In that case, the experiment assignment will be the same, meaning the exposed/control groups will be the same across platforms.