Hello, I'm using GrowthBook for the first time. I would like to setup a very simple A/B testing on our website (change the text in one of the our main CTAs on our homepage).
My tech stack is:
Google Analytics 4
Google Tag Manager
Umbraco CMS
(We are not using BIGQUERY)
I was trying to follow this video:
https://www.youtube.com/watch?v=PlEpAuQDlIo▾
I've created the sdk tag (will trigger with a custom consent event we have - not with "all page views")
and I was about the create the additional events but then I saw that in the video, under "Data Sources" when creating the experiment (I've already created the feature flag) - they selecting GA4-BIG QUERY).
Based on my tech stack - do I need to add this data source or it's not a must?
s
strong-mouse-55694
05/21/2025, 3:13 PM
The data source is a must, as it's where all the exposure events are sent (which users got which variation). Google BigQuery would be a good choice for your setup, and they offer a generous free tier. We have docs on setting up GrowthBook with BigQuery: https://docs.growthbook.io/guide/bigquery