Have you ever used the micro-conversion of Add To ...
# ask-questionsr
rhythmic-piano-71371
06/02/2025, 10:47 AMHave you ever used the micro-conversion of Add To Cart combined with email entry during checkout as a key metric to accelerate A/B testing? If so, how effective was it in providing reliable insights before final conversions?
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fresh-football-47124
06/03/2025, 5:10 AM
Hi Louis, using proxy metrics like that can be effective- but it is very situationally dependent
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fresh-football-47124
06/03/2025, 5:11 AM
What I would suggest you do is run a test using the proxy, then follow up later by adding the long term metric to that same experiment, and see if it the results a similar.
fresh-football-47124
06/03/2025, 5:12 AM
We are launching a metric correlations shortly which will help you see these effects
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