Hello team!
Hello, I launched a GrowthBook A/B test on my booking funnel.
This test is set up exclusively for my French booking funnel, but GrowthBook is configured across my entire domain, so it includes funnels from other countries where no test is running.
When I want to refine the results, I use my “country” dimension to filter for France, but what I don’t understand is why the variations in other countries are so significant when they haven’t been exposed to the test, since the test is only visible in France.
Also, the total “Add to Cart” or purchase volume recorded for the two variations doesn't match the volume I see in GA4 when I analyze the same period. (-25%)
How can this be explained?
Thank you for your help