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purple-winter-48671

11/30/2022, 10:49 PM
Hello! I'm hoping to understand a bit more about when the Growthbook experiment feature user assignment happens. If we've set-up an experiment with for example 50% control 50% treatment, is the serve happening at launch of the app or website across all customers in the segment selected? Or can it be triggered only in a certain flow?
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fresh-football-47124

11/30/2022, 10:50 PM
Hi Jordan, which SDK are you using?
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purple-winter-48671

11/30/2022, 10:52 PM
React (to be honest I'm on the analytics side though, so if you mean something else, let me know!)
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fresh-football-47124

11/30/2022, 10:53 PM
the assignment only happens when the feature flag is evaluated
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purple-winter-48671

11/30/2022, 10:54 PM
Thank you!
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fresh-football-47124

11/30/2022, 10:55 PM
the idea is to keep the assignment as close to the exposure as possible - and if that is not possible, you can use activation metrics to keep the audience narrow
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