Hello! I'm hoping to understand a bit more about when the Growthbook experiment feature user assignment happens. If we've set-up an experiment with for example 50% control 50% treatment, is the serve happening at launch of the app or website across all customers in the segment selected? Or can it be triggered only in a certain flow?

Hi Jordan, which SDK are you using?

React (to be honest I'm on the analytics side though, so if you mean something else, let me know!)

the assignment only happens when the feature flag is evaluated

Thank you!

the idea is to keep the assignment as close to the exposure as possible - and if that is not possible, you can use activation metrics to keep the audience narrow