Depends a bit on what you want from that data- on one end you have Google Analytics, which is super easy to use, and then you have something like Jitsu on the other, which requires you doing more work. GA4 is easiest to connect to a BigQuery database, and Matomo uses MySQL, while some of the others are more flexible. For GDPR, I know both Rudderstack and Jitsu don’t store any data, and rudderstack would be a bit more functional out of the box. I’m assuming the others have european servers - but I don’t know off the top of my head. Having written the data integration for Matomo, I’m a bit concerned with the data structure they chose to use, and how it will scale.