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Depends a bit on what you want from that data- on one end you have Google Analytics, which is super easy to use, and then you have something like Jitsu on the other, which requires you doing more work. GA4 is easiest to connect to a BigQuery database, and Matomo uses MySQL, while some of the others are more flexible. For GDPR, I know both Rudderstack and Jitsu don’t store any data, and rudderstack would be a bit more functional out of the box. I’m assuming the others have european servers - but I don’t know off the top of my head. Having written the data integration for Matomo, I’m a bit concerned with the data structure they chose to use, and how it will scale.

Thanks a lot for the answer. After reading about Jitsu, it sounds amazing. In the GrowthBook docs it reads that there is no tutorial how to use Jitsu as a datasource in GrothBook. Is there any material available so I can get started and figure things out? Did anybody write a explanation yet? Thanks again!

the schema for jitsu is flexible, so the queries you’d create in GrowthBook depend on that