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#ask-questions
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# ask-questions
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few-memory-16563

11/30/2023, 10:42 PM
Hi there, I'm struggling to understand the difference between using an Activation Metric vs selecting a Segment. Does activation metric have some time component to it? Like the user must have done the activation metric and then been exposed? Whereas a segment would be whether the user has ever done said thing?
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fresh-football-47124

12/01/2023, 7:58 AM
I think the main difference is in intent - segments are generally user attributes, where as activation metrics are events, and correspond usually to a metric.
I’d have to check the code, but it seems likely that they will have the same effect on the results
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few-memory-16563

12/01/2023, 1:32 PM
ah ok got it. Thank you!
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