Hi Auns, thanks for your questions.
Regarding "P Value is doing fine":
Is this the Experiment Balance Check p-value you are referring to? If so, this number tests if the observed proportions in control and treatment (49.33% and 50.67%) match a 50/50 split across control and treatment. This p-value is 0.41, and we do not see evidence for imbalance.
Regarding "but the %Change is in negative (which I understood from the documentation that it should be 0-100)":
if the control mean is larger than the variation mean, then % change can be negative. For example, if the control mean is 100, and the variation mean is 50, then the % change is (50 - 100) / 100 = -0.5 = -50%.
Regarding "the chance to win is Very low when it should've been around 50%.":
The interval shown for
ATC_mini_miswag
is almost wholly below 0, and the chance to win is appropriately very small. If this is an AA-test, you may want to check your implementation, as the variation mean is much smaller than the control mean. This can occasionally happen by chance, but it's worth checking your implementation a third time, or potentially rerunning another AA test. Please see our
documentation.
Thanks,
Luke